Everything a person looks at, experiences or examines gets filtered through a specific world view. Seth Godin, in his book All Marketers are Liars emphasizes this issue (among other things) as a key point in crafting stories or messages that will appeal to potential customers. One of the key themes in the book, is that […]

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As an affiliate manager, I’m often asked, "Which convert better: text links or banners?" At first glance, the most obvious answer it text links. Glancing at a report or statistics will reveal that most of the time text links do convert better than banner ads.
However, there’s more to the story than just that. I believe […]

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In Strategies for Affiliate Landing Pages Part 1 we discussed the idea of a value added landing page, talked about two types of site visitors, and discussed strategies for designing a landing page for early buying cycle visitors. Now, I’d like to discuss strategies for those buyers who know exactly what they want to purchase.
You […]

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Well there was a lot of hubbub that came out of he Affiliate Summit and Jason Calacanis’ keynote talk. He called affiliates to the table, especially those with what he termed "thin landing pages." The warning that he sounded, is that some bad affiliates are polluting the well for everyone.
Granted, deceptive landing pages, cookie […]

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The second and final day of the Affiliate Summit expo was slightly less busy than the first day of the event, as many participants had a very tight schedule and needed to return to their respective destinations, or perhaps, for some, just run for the hills from the enticing allure and over-the-top luxury that epitomizes […]

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The first day of the Affiliate Summit expo welcomed thousands of affiliates, agencies, vendors, merchants and networks all converging at the Rio in Las Vegas for a jam-packed day of discussions, face-to-face meetings, and conferences. Some of the great benefits of the event for all those involved were:
Putting faces to emails: Being in the affiliate […]

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According to Shawn Collin’s Affstat Report the average salary for an in-house manager is $50,000 a year and up. Now, factor in health and other benefits, desk space, infrastructure, those costs rise significantly. To support an in-house affiliate manager, a business must plan to spend at least $70,000 - $90,000 in overhead. If the in-house […]

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Here are some pictures and a clip from the awesome ShareASale “Under the Stars” party that took place on Sunday, February 24th at the 2-story Sky Villas on the top floors of the Palms Hotel “Fantasy Tower”.
Mike Allen, super-affiliate of Shopping-Bargains
Brian Littleton, founder and CEO of ShareASale

Brian of ShareASale at the piano.

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Here are some pictures from the PartnerMaker party co-sponsored by AMWSO that took place Saturday, February 23, 2008 at the Wine Cellar of the Rio Suites Hotel in Las Vegas.

James Martell of Affiliate Marketers Boot Camp

Kurt Lohse, founder and CEO of super-affiliate KeyCode and Jamie Birch of Converseon

David Delisle and Jeff Molander of The PartnerMaker

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Well while everyone is raving about the new LinkShare Publisher Dashboard I decided to take a look around the rest of the site to see what had changed. Heading straight to the international section and then over to jobs, and low and behold what do we see jobs for LinkShare China in Shanghai. So […]

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