Carefully read examples 5 and 6 in the law… there is a possibility that simple placing a link on a website (with no further solicitation which includes email) is an activity that would not qualify.
This law is horribly written and confusing from my perspective… but merchants should carefully consider their options with their legal counsels to see if they either qualify (under examples 2/3 etc…) or are exempt as in example 6
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