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 20 Jun 2009 @ 11:55 AM 
blog running, build up a photo album, kick off his PPC campaign and I'm sure not far away will be an affiliate program.  So far so good, Tod enjoys his new project, I enjoy his new project and so with our dual passions in play, we have high hopes for his business. The aff program is pending, but till then please do enjoy Tod's miniature painting service site and the painted models themselves. And if you're a lazy gamer like me, do feel free to drop him a mail for pricing, and ask for the "chris says I can have a discount" special :)  

 20 Jun 2009 @ 11:55 AM 
Logging on to ABW this afternoon I was greated by a thread that burst into life and racked up a mass of interest in the blink of an eye. The attention grabbing thread had the title "ShareASale and Toolbars / Call for Participation on Guidelines" . Yes Oh My indeed, the bastion of BHO free marketing is considering its' stance.
I highly recommend reading the thread and joining the discussion.

My thoughts :

A major concern I have with this idea, is that, all "BHO affiliate" tool bars, at the end of the day, do far more than just influence/decide which "BHO affiliate" gets the sale. They also canabilize merchants other sales channels, especially the ones based on loyalty, organic (direct to site/seo) and PPC. The bigger the brand the greater the the impact.

When I talk to merchants about tool bars I usually discuss the effect on the affiliate channel along side the impact to the above channels, large brand merchants (the ones that toolbars target) tend to get the majority of their traffic through the above (Toolbar targeted) channels, which ads no value and simply steals sales from the merchant.

How does SAS plan / propose to prevent toolbars that they allow on to Shareasale from cannabilizing a merchants other sales channels? If their plan is not all encompassing then they will simply be enabling tool bars to go to town on Shareasale merchants just like they do on LS, CJ and so forth, adding no value, but certainly adding to the BHO Affiliates revenue.

 20 Jun 2009 @ 11:54 AM 
If you're planning to travel to the USA from now on for any affiliate conferences then make sure you're registered with ESTA, else you could face being turned back at the airport, this new system applies to all nations that previously didn't need a Visa and filled in an entry card on the plane. Canadians do not need to apply, there is a full list of applicable nations on the ESTA site.

Until now, registration has operated on a voluntary basis but it will become compulsory for all travellers from 12 January 2009. An ESTA, once obtained, will be valid for a period of two years, or for the validity of the traveller’s passport (whichever is shorter).


ESTA can be found here

From a personal stand point, this is great news, means I don't have to waste 4 months and a 4-5 hour trip to the US Embassy here to find out whether I need to go get a ticket! Wonder if I'm the only person who thinks the new system is great.

 20 Jun 2009 @ 11:54 AM 
Well 2008 is done and dusted. An interesting year over all, could have been better but overall it wasn't a bad year. We took on a range of new exiting clients and it'll be great to see them growing in 2009.

January we have a couple of new clients launching with AMWSO. Starting with Organic Bouquet, which kind of started in December but will be really powering up as we head towards Valentines and more "flower giving" focused events. Then we have Beer Machine, which is a very cool, "Beer Brewing" kit and machine. I bought one for my Dad for his birthday and he loved it, so we're really hyped to be working with Ian and Colin at BeerMachine, incredibly we've been talking together with tjhem for 2 years! The progam will be running in the UK, USA and Canada initially.

Our other launch for January, is Elance, a firm I imagine just about every affiliate is familiar with, eLance will be launching a brand new program in January on an inhouse platform.

 20 Jun 2009 @ 11:54 AM 
I'm often asked by people "Why don't you make a network?" and "Why don't you be an affiliate and promote your own clients more?" and certainly we have considered it, but it always comes down to a key issue : conflict of interest. And I'm sure we could boost our revenue rather nicely if we started playing all side of the business, but at the same time we very well may destroy our trust amongst our affiliate partners.

Firms such as Pepper Jam have progressed through the business from merchant, to affiliate, to affiliate managers to Network. The mixed reviews and acceptance they get, shows that it is not an easy path to travel, and a very difficult one to do while keeping everyone happy.

One of the most debated roles in the industry is that of "Affiliate Network", the"Trusted Third Party" that is meant to remain neutral and ensure that everyone is working in a fair field of play. It's not an easy task as everyone has a different opinion on what is a fair field of play.

My personal opinion is that a fair field of play consists of these qualities
  • affiliates add value to the consumers purchase cycle
  • affiliates drive new customers to a merchants site
  • affiliates don't intercept consumers already in the act of going to a merchant's site
  • affiliates don't cannibalize other marketing channels
  • affiliates don't cannibalize each others traffic
  • requires a direct consumer interaction with the affiliate marketing being run
  • no adware, bhos or malware
  • that all parties work within their defined roll be that Network / Affiliate / AM or Merchant
So when a "Trusted Third Party" Network such as LinkShare not only allows an affiliate to actually ignore most of these qualities but actually owns it too, then you have to wonder where the "Trusted Third Party" bit has gone. Affiliates can argue back and forward on whether BHOs (Browser Help Objects) should be part of the affiliate channel and how they should interact with the consumer, but the real argument has to be, why is LinkShare now operating as an Affiliate? It is, without a doubt, wrong at all levels.

Certainly they aren't the first, but as they like to state, they are a market leader, so why is a market leader going out of its' way to cannibalize it's affiliate base? Already multiple tests have shown that not only is the LinkShare owned BHO failing to follow LinkShare's own Terms and Conditions but it is also going beyond BHOs the likes of Ebates and overwriting tracking that is meant to be protected by the afsrc=1 code.

A couple of example videos below on how this LinkShare owned affiliate BHO is cannibalizing Walmart traffic, please allow the videos time to load.
If this is the way Networks are going then I think we can throw the "Trusted Third Party" label our of the window, perhaps go with "Affiliate and Merchant Cannibalization Network" instead?

As a merchant ask yourself? Do you want this kind of "marketing" to be cannibalizing your sales channels, and as an affiliate, do you want to be promoting merchants that allow your traffic to be cannibalized for someone else's profit?

 20 Jun 2009 @ 11:53 AM 

AMWSO is very proud to have been short listed in the category for Innovation in Affiliate Marketing in the E-consultancy's Innovation Awards 2008. The other firms short listed certainly make it a short list worth being on withthe full short list being :

  • TradeDoubler
  • sunshine.co.uk
  • AMWSO Co Ltd
  • Essence Media
  • Digital Window

The winners of the award will be announced on December 2nd, by a panel of judges that come from a top tier selection of firms that include the BBC, Apple, Orange, Target Marketing, Whatif!, Internet Retailing, Dyson and Google.

Congratulations to all the firms shortlisted.


 20 Jun 2009 @ 11:53 AM 
Sports hunting has evolved online and no longer do we need to go around shooting lions and the like. Nope online there's bigger things to hunt, and over the past year "Trade Mark Bidders" have become the primary target.

The issue is quite simple, it's easier to make a fast buck bidding on someones trade mark than it is to try and actually add some value to the shopping process, add to which trade marks convert really well and we have a recipe to attract every layabout and lazy dog on the Internet. Granted their are exceptions but the majority of TM bidding is all "value take" not "value add".

Online merchants expect their affiliate managers / management firm to audit their affiliates, make sure they are adding value and, more and more, that affiliates are not cannibalizing their Trade Marks. The issue then becomes one of time and resources, how does the affiliate manage monitor a multitude of search engines, especially when ppc can now be set to target consumers within specific time periods and within specific geographic locations. An affiliate manager working from 9 AM to 5 PM in LA, is not going to see the ads targeting consumers "only" in Seattle, nor the ads in LA that kick off at 6 PM PST. The affiliate manager could effectively spend 8 hours a day simply trolling the search engines in hope of finding violators. The chances are still slim that they will find the violators even if they are there as TM bidders have become sophisticated in how they hide their links and disguise how their traffic gets to a merchants site. Yes they have a nice looking "niche" site in their profile...too bad it actually drives no traffic at all!

Anyway, so what we have is a situation where the affiliate manager is spending more time auditing than doing their core job, or where they simply throw their hands in the air and declare the situation to be beyond their control, pass the buck and hope someone else will take care of it, or not notice that have stopped monitoring the TM bidding.

Last year we thought about developing something that would automate this process, but with other tasks to do that fell by the way side, and we've seen other firms try to launch products that will do the job, but ultimately have failed to deliver. This morning however I had a great call with David Naffziger of Brandverity, who appear to have a working solution and clear understanding of the challenges that affiliate managers face. While not yet perfect the system they have developed certainly does far more than most other systems we've had a look at to date.

As well as the core task of tracking down direct to site affiliate TM links it also records all forms of TM bidding to allow the affiliate manager to swiftly trace a bid to a landing page and tie it to an affiliate account or a competitor. It allows inhouse ads to be ignored and even has the ability to white list specific trusted PPC partners so that the reports will come through clear of approved / inhouse marketing.

A key mistake I made with their system was to only read the daily email report and not log into the site. The emails are fine, but are a little overwhelming, log in and the data is far more manageable and also deeper!
Brandverity cover a number of key markets and search engines and are expanding constantly to cover new markets, and as David said, they are very keen to get feedback and ideas on how to make the tool better. Overall looks like this will be the solution that allows affiliate managers to get their focus back on helping value ad partners, and away from wasting time chasing down those out to take away that value.

 20 Jun 2009 @ 11:52 AM 

Affiliate Summit and buy.at are hosting a Tax Talk & Crab Feast on Thursday, July 9 in Baltimore, MD at the buy.at office.

But contrary to sort of popular belief, crab feasts aren’t just about crabs. Crustacean haters will find plenty of good stuff to chow down on at this event.

Here is the menu of items scheduled to be served up at the Tax Talk & Crab Feast. The descriptions come from the caterer.

Advertising.com Internal Crab Feast Celebration 1

Beverages
Regular and Light Beers, such as Budweiser, Yuengling, and Coors Light. Red, Blush, and White Wines as well as Bottled Water, assorted carbonated beverages and ice.

Hot Steamed Crabs
Maryland Blue Crabs served in the traditional fashion; warm and fresh from the pot with Old Bay Seasonings and all the necessary accompaniments: Mallets, Knives, Heavy Paper, and Buckets.

Beef Hamburgers & Cheeseburgers
Sizzling hot and juicy 1/4 lb. burgers, served on seeded buns with condiments to include: Onions, Caramelized Onions, Relish, Lettuce, Tomatoes, Mustard, Mayonnaise, Ketchup, and American Cheese.

Chargrilled “Firelicked” Chicken
An assortment of Breasts, Wings, Legs and Thighs slowly basted with our delicious homemade barbecue sauce and grilled to perfection.

Chargrilled All Beef Hot Dogs
Large High Quality All Beef Hot Dogs and our Jumbo Turkey Dogs that are all the rage!! Served on Bakery Horn Rolls with all the fixin’s to include: Relish, Onions, Mustard and Ketchup.

Corn on the Cob
Our fine Maryland Corn on the Cob cooked to perfection, and dipped in Butter. Served with Salt & Pepper and Old Bay Seasoning.

Down Home Salad Bar
Homemade salads will be served from our cold salad bar: green onion potato salad, traditional creamy cole slaw and Parmesan macaroni salad.

And for dessert…

Picnic Dessert Basket
An assortment of our homemade Cookies to include: Chocolate Chip, Oatmeal Raisin, Double Chocolate Walnut, Sugar, M & M and our rich Fudge Nut Brownies.

Ice Cold Watermelon Slices
Cold, sweet and juicy!! The perfect end to any picnic!

RSVP at http://www.affiliatesummit.com/tax-talk-crab-feast/ – spaces are filling up fast.


In my last affiliate fatblogging post, I mentioned how I was in the market for some new running shoes, and I asked for recommendations with affiliate links.

It was nice to see the altruistic responses, where lots of folks encouraged me to go to a store where they would perform a gait analysis, and have the salesperson pick out some shoes based on my needs.

I found a local place called The Running Company – they have stores all over NJ, as well as CT, DC, MA, MD, NY, and TX.

The guy at the store I visited (Westfield, NJ) was really helpful and gave me a gait analysis, as well as looking at my current running shoes to determine how they were wearing.

Based on this information, he suggested three styles, and I went with the Nike LIVESTRONG Air Pegasus+ 25 (what happened to the Nike affiliate program?).

New Nikes to Hit the Jogging Trails

They are super light and comfortable, and they include a little compartment for the Nike + iPod Sport Kit, which I use.

I’d definitely encourage fellow Internet nerds to refrain from buying online and getting a proper reccomendation for running shoes at their local store.

Starting weight: 225
Last week: 219
This week: 218


 20 Jun 2009 @ 11:50 AM 

I saw a Tweet from affiliate Jonathan Volk today that he “just bought a home.”

His blog post, “We Bought A Home!“, had a couple pictures and shared some details of the new home he’s getting with is future wife.

Towards the end of the post, he thanks AzoogleAds for helping to make it happen.

Anyways, we are very excited! Thanks to AzoogleAds for pretty much being the main source of income to allow me to buy this house! I HIGHLY recommend signing up with them if you have not already!

It’s always great to see these affiliate success stories. Congratulations, Jonathan.

Read Jonathan’s post at http://www.jonathanvolk.com/life/we-bought-a-home.html.





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